Vitafoods Europe 2019 set to close the loop on a greener future for the global nutraceutical industry

Vitafoods Europe 2019 (7-9 May, Palexpo, Geneva) will this year explore the collaboration required to shape a more sustainable future for the nutraceutical industry. This follows the growing popularity of plant-based ingredients, as well as the demand for more responsible farming methods, and the unprecedented backlash against packaging over recent years.

The focus of the event comes as consumer demand means manufacturers are seeking a balance between naturally sourced ingredients and sustainably produced nutraceuticals, through the development of innovative new products, processes and packaging. The need for greater supply chain transparency has also contributed to an increased focus on the role of contract manufacturing, presenting an opportunity for these businesses to set the standard for sourcing practices and quality.

Chris Lee, Managing Director, Global Health and Nutrition Network, Europe, at Informa Exhibitions, explained: “Our goal with Vitafoods Europe 2019 is to get the industry talking to understand how we can create a sustainable future, as well as to inspire the nutraceutical community with trends, insights and solutions that support market-leading product development and business growth.”

This year’s show will also be asking visitors and exhibitors to consider ‘what does nutraceutical mean to you?’. In a market where personalisation, digital technologies and alternative foods are on the rise, the definition of nutraceutical is evolving. As the meeting point for the European nutraceutical community, Vitafoods Europe will provide an engaging platform for visitors to discuss and debate the meaning of nutraceuticals – now and in the future.

Running alongside the exhibition will be Vitafoods Education Programme, which will give attendees the opportunity to learn from and network with the world’s leading nutraceutical, supplement and functional food industry experts, as they discuss topics including personalised nutrition, sustainability, contract manufacturing and technological innovation.

To register for this year’s Vitafoods Education Programme, please visit: www.vitafoods.eu.com